Enhancing the World's Most Visited City's Guest Experience

Dubai welcomed 16.73 million international visitors in 2023 as part of our ambitious vision to host 25Million by 2025 via our ‘Dubai Tourism Strategy’. Other nations/cities, like Abu Dhabi and Sharjah, are investing billions in tourism infrastructure to establish themselves as global leaders within the industry.As such, the tourism sector in the UAE must serve extraordinarily high expectations from tourists who have “lived it all”, while experiencing significant demand fluctuations during high season and maintaining competitiveness among all of the other world’s leading hospitality brands.

Aside from having two premium carriers (Emirates & Etihad) offering first-class air travel to their guests, UAE is home to many five-star resort properties and desert safari companies who collectively host potential travelers. As result, Tourism Companies here must leverage AI to develop unique and memorable experiences for each visitor and continually improve their operational efficiencies when labour costs are 40%+ higher here than comparable tourists travelling to other countries.

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This Side Up’s AI Marketing & Automation Advantage

The tourism industry in the United Arab Emirates misses out on up 60% of bookings as a result of lost reservations through poor marketing strategies and engagement. Using our artificial intelligence (AI) based marketing platforms, we have developed a way to generate an 85% increase in direct bookings using intelligent re-marketing techniques and personalized emails in 12+ different languages, with dynamic pricing suggestions. We also manage the entire guest communication process from pre-arrival through to post-stay, resulting in an increase of over 340% more positive reviews from guests as well as reducing the cost of marketing by 52% per booking for businesses. In addition, our chatbots provide customer service via chat in the top 5 languages spoken in the UAE market (Arabic, English, Russian, Chinese, and Hindi).

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Comprehensive Travel & Tourism AI Services

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Personalized Travel Recommendations

Personalized recommendations to travelers by AI motors that identify experiences based upon their favorite activity, history of visited experiences in addition to their previous behavior will increase ancillary revenue by more than 45%

Dynamic Pricing & Revenue Management

Dynamic pricing and revenue management using real time pricing optimization of hotels, attractions, and tour operators that react to demand, local events, seasonal weather forecasts, and competitors’ pricing.

Multilingual Conversational AI

Multilingual conversational AI includes chatbots and voice assistants that assist with booking, inquiries, and concierge services to provide assistance to travelers in multiple languages including Arabic, English, Russian, Chinese, French, and German languages.

Sentiment Analysis & Reputation Management

Using sentiment analysis and reputation monitoring to track Trip Advisor, Google Reviews, and Arabic social platforms will provide real-time reporting for monitoring with automated response recommendations, and crisis detection.

Predictive Demand Forecasting

Predictive demand forecasting models for accounting for Expo Events, Formula 1 Races, Dubai Shopping Festival, and Religious Holidays can optimize for staffing and inventory control.

Computer Vision for Tourist Attraction Management

Using computer vision technology for managing venues will assist with monitoring crowds, monitoring queues, and managing the volume of customers at venues such as The Dubai Mall, Burj Khalifa, and theme parks.

Guest Experience Personalization

Using AI to enhance and personalize each guest experience includes systems that track guest preferences over multiple visits, automating guest room during a visit, and predicting the needs of guests prior to them making a request to the hotel staff.

Flight & Hotel Price Prediction

Travelers are able to have multi day individualized itineraries developed through AI based travel planning assistants that account for personal interest, budget constraints, mobility limitations, and cultural restrictions.

Itinerary Planning Assistants

The predictive maintenance scheduling of various amenities and HVAC systems is essential in meeting the increasing demand for services in the UAE on a daily basis.

Predictive Maintenance for Hospitality

Automated content creation will enable hotels to utilize machine-learning generated destination guides, hotel descriptions, and marketing copy in multiple languages for 15x greater efficiency in content creation.

Automated Content Creation

Marketing automation based on journey based interactions will help with the integration of each phase of the tourist journey from initial inspiration to booking and post booking engagement with culturally appropriate messaging for each target market.

Marketing Automation for Tourism

Workforce Optimization

A workforce optimization service will enable hotels to efficiently utilize their employees based on occupancy levels, saving 23% on salary and maximizing the quality of service.

UAE-Specific Challenges We Solve:

Communicating with travelers from 200+ nationalities in their preferred languages

Managing extreme seasonality (summer vs. winter tourist volumes)

Balancing cultural sensitivity with the UAE's positioning as an open, cosmopolitan destination

Integrating with Dubai Tourism's virtual concierge and smart city initiatives

Why This Side Up?

Thanks to our 10 years of working with AI and our solid understanding of the regulatory environment, cultural basis and business environment in UAE, We at This Side Up provide our clients with more than just technology; We provide them with transformation to reflect their local environment while taking advantage of global best practices.