Applied AI for marketing automation

Applied AI for
marketing automation

Don’t let the benefits of technology pass you by. At This Side Up, we help you harness AI strategically with practical solutions that move your business forward.

No Fluff, No Slop, Just Results.

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About Us

We are a Comprehensive AI Consulting Partner

Artificial intelligence is reshaping business in the GCC region and you can’t afford to wait. We build strategic roadmaps that deliver real impact, not empty promises. Check out our offerings and how we can help you build a business that embraces future.

This Side Up

Automate smarter with AI

This Side Up

Grow your brand with AI.

AI for Automation ||

Automate smarter. Benefit faster. |

AI for Marketing ||

Grow your brand with AI. Content. Media and more. |

Services

What we do

At This Side Up, we specialize in crafting intelligent solutions tailored to modern business needs like marketing and automation with the help of AI tools. We can help you improve business processes that embrace the future because you can’t afford to wait.

Marketing

From digital content creation to media planning and buying, from e-raffe softwares to customer data management, we cover it all.

Automation

From advanced data analytics to automated workflows, our services are designed to enhance efficiency, improve decision-making, and accelerate digital growth.

By Industry

We help businesses in the region reshape for the AI era. We cover all major industries ranging from healthcare to travel.

Our Process

Smarter Technology. Stronger Business.

We create AI-powered websites and applications designed to increase efficiency, performance, and revenue.

Step 1

Smarter Technology. Stronger Business.

Discovery & Audit

We dig into your current marketing and business operations to spot where AI can make the biggest difference.

Step 2

We create AI-powered websites and applications designed to increase efficiency, performance, and revenue.

Strategy & Use Case Design

We create a custom AI roadmap focused on the specific problems you want to solve and the results you want to achieve.

Step 3

Tool Selection & Integration

We pick the right AI tools for your needs and connect them smoothly with your existing systems.

Step 4

Build, Test & Launch

We set everything up, test it thoroughly with your real scenarios, and roll it out to your team.

Step 5

Optimize, Report & Scale

We track results, fine-tune performance, and help you expand AI to more areas of your business

Why Choose Us

Experience + Knowledge = Expertise

At This Side Up, we believe systems should work as hard as you do. We build marketing and automation solutions powered by AI designed for one thing: your bottom line. We delight you by making it less complicated.

1 +

Satisfied Customers

1 +

Years in Consulting

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Teams of professionals

Home grown with global know how

Multi lingual service team

Recognised by UAE government bodies

Cost benefit guaranteed

Blog & News

Take a Look at Our Latest Blog & Articles.

More Blogs

26 January

How is AI used in cybersecurity in the UAE?

26 January

How is AI used in cybersecurity in the UAE?

26 January

Is UGC driving adoption of AI in marketing ?

Blog & News

Take a Look at Our Latest Blog & Articles.

26 January

How is AI used in cybersecurity in the UAE?

More Blogs

How is AI used in cybersecurity in the UAE?

Is UGC driving adoption of AI in marketing ?

More Blogs

Our Clientele

This Side Up is trusted by some of the most recognized brands in the UAE and beyond

Popular Questions

Frequently Asked Questions

01QUESTION-01

What does This Side Up do?

We're an AI consultancy based in the UAE specializing in marketing and automation solutions. We help businesses grow faster by implementing smart AI systems that actually work. Our marketing services range from content creation to setting up an AI powered marketing tech stack for our clients. Our automation services range from Agentic AI to setting up ERP solutions like Odoo AI.

02QUESTION-02

Who do you work with?

We partner with small and medium size businesses across the UAE and beyond, from growing startups to established players. If you're looking to leverage technology for marketing or operations, we can help.

03QUESTION-03

What services do you offer?

We offer AI-powered marketing solutions, business process automation, customer engagement systems, and strategic AI consulting. Every solution is tailored to your specific business goals.

04QUESTION-04

Do you help in video content creation?

We have a specialist team with 10+ years in social media marketing. They track the latest trends on social media and work with the most impactful content creators in the region. Also, our team uses professional-grade generative AI tools that can reduce your content cost by a fraction.

05QUESTION-05

Can you handle user generated content (UGC) for my brand?

Yes, we have a specialised user generated content team. We work with established brands in creating AI influencers and UGC content.

06QUESTION-06

How is AI automation going to help my business?

AI automates repetitive tasks, personalizes customer experiences at scale, and uncovers insights buried in your data. Translation: you save time, increase revenue, and make smarter decisions.

07QUESTION-07

Do I need technical knowledge to work with you?

Not at all. We handle the technical complexity. You focus on your business while we build and implement solutions that integrate seamlessly with your operations.

08QUESTION-08

How long does implementation take?

It depends on the scope, but we prioritize quick wins. Some solutions go live in weeks, while comprehensive transformations take a few months. We'll give you a clear timeline upfront.

09QUESTION-09

What makes This Side Up different from other AI consultancies?

We're not here to sell you technology you don't need. As a leading AI focussed consultancy in the UAE, we focus on measurable outcomes, not buzzwords. Our solutions are built for the real world, tested in the GCC market, and designed to scale with your growth.

10QUESTION-10

Can you integrate with our existing systems?

Yes. We work with your current tech stack, whether that's your CRM, marketing platforms, or internal tools. Integration is part of what we do best. We do not suggest changes unless it is required for your end goal.

11QUESTION-11

How do you measure success?

By your KPIs. Revenue growth, cost savings, time saved, conversion rates, customer satisfaction. We agree on metrics before we start and track them throughout.

12QUESTION-12

Where are you located?

We're based in the UAE with a branch in the UK. In the true spirit of an internet born business, we serve clients locally and internationally.

13QUESTION-13

How do I get started?

Easy. Reach out through our contact form or give us a call. We'll schedule a consultation to understand your challenges and explore how AI can solve them