AI for marketing
This Side Up is one of UAE’s most specialized digital marketing technology automation providers. With over 20 years of experience in marketing using technology, our solutions are made for the region trusted and reliable.
AI-Driven Marketing, Technology, and Data Solutions Built for Real Business Growth
AI Technology for Business Growth
Having a poor strategy or no strategy in place to run your ads and campaigns on Meta and Google is like trying to navigate Dubai without GPS; both scenarios can become very costly and annoying very quickly. To address this issue, we utilize AI-powered analytics to identify exactly what your target customer is doing and where they are doing it online so we can allocate your advertising dollars across the channels that have been proven to provide you with ROI (Return on Investment). Therefore, we will use AI-powered automated bidding methodologies to continually optimize your online advertising budget to provide you with the greatest possible impact by reaching the right person at the right time, and doing so in a manner that eliminates the need for you to continuously make manual adjustments to your advertising budget.
Typically for small-and-medium sized businesses (SMBs), this strategy significantly cuts wasted ad expenditures by at least 30% to 40% and increased campaign performance. Additionally, we have assisted various companies throughout Dubai including but not limited to retail companies, eCommerce companies, and many others, change their approach to media buying from a cost centre to a predictable growth opportunity.
There’s no need for massive amounts of people or hours to make marketing effective! A marketing automation platform connects everything from email campaigns to social media scheduling to lead nurturing and post-sale follow up into a single easy to use intelligent platform that works 24/7 even while you sleep. Imagine being able to automatically send emails to customers who leave items in their shopping cart and send them targeted promotional material based on their browsing activity with little to no effort on your part.
We have observed (in Dubai) that small/medium businesses increased their conversion rates by approx 25% by implementing automated workflows which keep leads warm and customers engaged through the use of smart technology. Don’t continue to miss opportunities due to someone failing to follow up with your customer – allow Artificial Intelligence to handle the daily mundane tasks of marketing so that you can spend more time closing deals and creating relationships!
Your website and mobile platforms create the first impression of your business, and in a market like Dubai, where there is an increased focus on digital experiences, having a slow or poorly functioning platform means you are losing potential customers on a daily basis. We build responsive, AI enhanced websites and mobile applications that offer a professional appearance but do much more than just look good; they convert site visitors into customers through intelligent chatbots, personalized product recommendations, and seamless user experiences. Our approach to development has a primary focus on speed, security, and scalability; your developing small to medium sized enterprise (SME) requires a digital platform that can support its growth without substantial rebuilds every six months.
We develop custom solutions that fix real world issues, such as e-commerce platforms integrated with local payment gateways and scheduling applications for service-based businesses. Additionally, we ensure that everything we build works seamlessly on both iOS (Apple) and Android (Google) mobile operating systems as these are the primary operating systems used by consumers today.
You have a huge amount of customer data, but if the data is all over the place (such as in multiple spreadsheets, email lists & multiple systems) then you are losing out on a lot of money. Our AI powered Customer Data Platforms (CDP) takes that data and creates a single source of data about your customers that makes sense. To do this, we are not just taking data and putting it together, but also using machine learning algorithms that allow us to determine the likelihood of customers churning, identify your highest value customers, and customize every interaction based on their defined behavior patterns.
Small and Medium Enterprises (SMEs) in Dubai that have implemented our CDP solutions have reported improved customer retention, improved targeting, and making data-based decisions rather than guessing. We will take care of the tech complexities and ensure a clean integration with GDPR regulations so you can reap all the benefits without the burden of tech hassles.
Raffle Up is an online platform created specifically for retailers, businesses and restaurants to create and manage interactive campaigns through the use of raffles. The platform provides businesses with the ability to offer their customers a chance to win products or services in multiple channels, via the internet and physical store, while collecting customer information digitally and utilizing real time analytics to track performance through an administrative interface. The platform is user friendly and does not require technical skills to implement and operate, allowing for easy implementation and management of multiple simultaneous campaigns without difficulty. Additionally, Raffle Up provides businesses with regulatory compliance and comprehensive data analysis on customer interest patterns, in addition to the effectiveness of the overall promotional program and to help businesses make effective decisions regarding their customer acquisitions. Raffle Up is an end-to-end solution for any business looking to increase their sales, retain their customers long-term, and promote their brand through engaging and exciting raffle experiences. The Raffle Up software platform was developed by This Side Up Middle East LLC, a UAE-based company.
Media Planning & Buying
Having a poor strategy or no strategy in place to run your ads and campaigns on Meta and Google is like trying to navigate Dubai without GPS; both scenarios can become very costly and annoying very quickly. To address this issue, we utilize AI-powered analytics to identify exactly what your target customer is doing and where they are doing it online so we can allocate your advertising dollars across the channels that have been proven to provide you with ROI (Return on Investment). Therefore, we will use AI-powered automated bidding methodologies to continually optimize your online advertising budget to provide you with the greatest possible impact by reaching the right person at the right time, and doing so in a manner that eliminates the need for you to continuously make manual adjustments to your advertising budget. Typically for small-and-medium sized businesses (SMBs), this strategy significantly cuts wasted ad expenditures by at least 30% to 40% and increased campaign performance. Additionally, we have assisted various companies throughout Dubai including but not limited to retail companies, eCommerce companies, and many others, change their approach to media buying from a cost centre to a predictable growth opportunity.
Marketing Services and Automation
There's no need for massive amounts of people or hours to make marketing effective! A marketing automation platform connects everything from email campaigns to social media scheduling to lead nurturing and post-sale follow up into a single easy to use intelligent platform that works 24/7 even while you sleep. Imagine being able to automatically send emails to customers who leave items in their shopping cart and send them targeted promotional material based on their browsing activity with little to no effort on your part. We have observed (in Dubai) that small/medium businesses increased their conversion rates by approx 25% by implementing automated workflows which keep leads warm and customers engaged through the use of smart technology. Don't continue to miss opportunities due to someone failing to follow up with your customer - allow Artificial Intelligence to handle the daily mundane tasks of marketing so that you can spend more time closing deals and creating relationships!
Web and Mobile Development
Your website and mobile platforms create the first impression of your business, and in a market like Dubai, where there is an increased focus on digital experiences, having a slow or poorly functioning platform means you are losing potential customers on a daily basis. We build responsive, AI enhanced websites and mobile applications that offer a professional appearance but do much more than just look good; they convert site visitors into customers through intelligent chatbots, personalized product recommendations, and seamless user experiences. Our approach to development has a primary focus on speed, security, and scalability; your developing small to medium sized enterprise (SME) requires a digital platform that can support its growth without substantial rebuilds every six months. We develop custom solutions that fix real world issues, such as e-commerce platforms integrated with local payment gateways and scheduling applications for service-based businesses. Additionally, we ensure that everything we build works seamlessly on both iOS (Apple) and Android (Google) mobile operating systems as these are the primary operating systems used by consumers today.
Customer Data Management
You have a huge amount of customer data, but if the data is all over the place (such as in multiple spreadsheets, email lists & multiple systems) then you are losing out on a lot of money. Our AI powered Customer Data Platforms (CDP) takes that data and creates a single source of data about your customers that makes sense. To do this, we are not just taking data and putting it together, but also using machine learning algorithms that allow us to determine the likelihood of customers churning, identify your highest value customers, and customize every interaction based on their defined behavior patterns. Small and Medium Enterprises (SMEs) in Dubai that have implemented our CDP solutions have reported improved customer retention, improved targeting, and making data-based decisions rather than guessing. We will take care of the tech complexities and ensure a clean integration with GDPR regulations so you can reap all the benefits without the burden of tech hassles.
Raffle Up
Raffle Up is an online platform created specifically for retailers, businesses and restaurants to create and manage interactive campaigns through the use of raffles. The platform provides businesses with the ability to offer their customers a chance to win products or services in multiple channels, via the internet and physical store, while collecting customer information digitally and utilizing real time analytics to track performance through an administrative interface. The platform is user friendly and does not require technical skills to implement and operate, allowing for easy implementation and management of multiple simultaneous campaigns without difficulty. Additionally, Raffle Up provides businesses with regulatory compliance and comprehensive data analysis on customer interest patterns, in addition to the effectiveness of the overall promotional program and to help businesses make effective decisions regarding their customer acquisitions. Raffle Up is an end-to-end solution for any business looking to increase their sales, retain their customers long-term, and promote their brand through engaging and exciting raffle experiences. The Raffle Up software platform was developed by This Side Up Middle East LLC, a UAE-based company.
Our Process
Your business deserves smarter technology
We design AI-driven technology solutions built for performance and growth.
Step 1
Your business deserves smarter technology
We design AI-driven websites and applications built for performance and growth.
Discovery & Audit
Audit the client’s current marketing stack from ad platforms, content workflows, video creation, analytics, and attribution, to identify gaps where AI can improve targeting, creative, or personalization.
Step 2
Strategy & Use Case Design
Define AI-powered use cases such as predictive audience segmentation, AI generated ad copy and visuals, dynamic email personalization, and real time campaign optimization.
Step 3
Tool Selection & Integration
Select marketing tools (content generators, ad optimizers, analytics platforms) and integrate them with the client’s ad accounts, CMS and CRM for seamless data flow
Step 4
Build, Test & Launch
Build and A/B test AI driven campaigns automated ad creatives, personalized landing pages and smart email sequences refining based on engagement and conversion
Step 5
Optimize, Report & Scale
Deliver performance dashboards showing ROAS, cost per lead, and AI driven uplift; continuously feed learnings back into models for ongoing optimization
This Side Up is trusted by leading brands across the UAE and beyond
