About This Side Up – Pioneering AI Solutions
in the Middle East
Transforming UAE Businesses with Marketing and Automation Expertise
This Side Up is a leading player in AI innovation, with focus on marketing and automation, across the UAE and GCC. We deliver cutting-edge solutions that drive growth and efficiency. Registered in Sharjah, UAE with strategic offices in the United Kingdom and India, our team combines deep regional knowledge with global technology access to serve enterprises in UAE and beyond.
Founded by Industry Veterans
This Side Up is led by founders with over 20 years of hands-on experience in marketing and technology consulting, We understands the unique challenges facing UAE businesses. From early digital marketing campaigns to enterprise AI deployments, our leadership has guided companies through digital transformation – delivering measurable results in competitive markets.
Dual-Core AI Expertise
AI for Marketing
- AI digital content and UGC creation for social
- platforms Intelligent media planning and buying
- Marketing automation and customer journey orchestration
- Web/mobile development with personalised experiences
- Customer data platforms compliant with UAE privacy standards
AI for Business Process Automation
- Agentic AI for autonomous workflow management
- AI consulting and custom implementation strategies
- Data analytics and real-time business intelligence
- Arabic NLP for chatbots and sentiment analysis
- Computer vision for manufacturing and retail operations
- AI-powered cybersecurity threat detection
- Odoo ERP implementations with predictive capabilities
Global Partnerships, Local Execution
This Side Up partners exclusively with world-leading technology providers to ensure UAE clients access cutting-edge tools. Our UK office provides access to global clients while the Sharjah office ensures fast deployment aligned with TRA, TDRA and PDPL regulations.
Smarter Technology. Stronger Business.
We create AI-powered websites and applications designed to increase efficiency, performance, and revenue.
Step 1
Smarter Technology. Stronger Business.
We create AI-powered websites and applications designed to increase efficiency, performance, and revenue.
Discovery & Audit
We dig into your current marketing and business operations to spot where AI can make the biggest difference.
Step 2
Strategy & Use Case Design
We create a custom AI roadmap focused on the specific problems you want to solve and the results you want to achieve.
Step 3
Tool Selection & Integration
We pick the right AI tools for your needs and connect them smoothly with your existing systems.
Step 4
Build, Test & Launch
We set everything up, test it thoroughly with your real scenarios, and roll it out to your team.
Step 5
Optimize, Report & Scale
We track results, fine-tune performance, and help you expand AI to more areas of your business
Proven Across UAE Sectors
Why UAE Businesses Choose This Side Up
Local Roots: UAE registered with multilingual team members
Global Reach: Worldwide tech partnerships
Future-Ready: Always using the most current AI frameworks and tools
Why UAE Businesses Choose This Side Up
Local Roots: UAE registered with multilingual team members
Global Reach: Worldwide tech partnerships
Future-Ready: Always using the most current AI frameworks and tools
AI-Powered Growth for Forward-Thinking Brands
