Marketing Services and
Automation
Personalized experiences throughout the customer journey can be created by marketing automation services that integrate a company’s various tools (e.g., CRM, website, advertising, messaging) in order to achieve this. Behavior-based workflows trigger the delivery of specific types of communication (e.g., email, WhatsApp or SMS, and/or in-app messages) to users based on their behavior on the company’s website, in particular, it includes behaviors such as visiting webpages, adding items to their shopping cart, or submitting lead forms.
AI assistants optimize campaign processes by automating the creation of briefs, delivering audience insights, producing ad copy variations, and summarizing performance data for your teams. Automated lead scoring models will optimize and prioritize the sales follow-up process of high-intent leads for follow-up, minimize time-to-response and improve conversions on B2B and B2C sales funnels.
How It Works
Unified marketing automation
A unified marketing automation framework connects all your departments together; your CRM, website, advertising platforms, and communication platforms are all connected through one seamless automation framework that delivers consistent messaging to the customer and delivers consistent data across all touchpoints.
Behaviour-based customer journeys
Automated workflows provide real-time engagement with users through personalised email, WhatsApp, SMS and in-app messages based on real time activities that users are doing, including website page views, lead form submissions, cart activity and content engagement.
AI-powered campaign support
AI campaign assistants allow your marketing team to work faster and more intelligently by generating campaign briefs, audience insights, ad copy variations and performance summaries.
Continuous funnel optimisation
Automation can continually track the performance of all B2B and B2C funnels, and identify opportunities for optimisation for dropping off and increasing conversions and total value per customer.
What You Get
What You Get
At scale, personalised customer journeys
Faster lead response times and follow-up times
Aligned marketing and sales
Conversely, fewer manual tasks for marketing teams.
B2B and B2C businesses
Lead generation and nurturing campaigns
E-commerce and service-based brands
Companies looking to scale without adding headcount
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