Powering the Middle East's
Financial Innovation Hub
The UAE is the undisputed financial capital of the MENA region, home to the Dubai International Financial Centre (DIFC), Abu Dhabi Global Market (ADGM), and a thriving Islamic finance sector that accounts for 20% of global sukuk issuance. As the Central Bank of UAE pushes fintech innovation through regulatory sandboxes and the Financial Services Regulatory Authority embraces digital transformation, financial institutions face mounting pressure to innovate while maintaining rigorous compliance.
Our financial services AI practice has deep expertise in both conventional and Islamic finance, understanding the unique requirements of Sharia-compliant financial products, the regulatory frameworks of CBUAE, SCA (Securities and Commodities Authority), and the operational complexities of serving a market where 85% of the population are digitally-native banking customers.
This Side Up’s AI Marketing & Automation Advantage
UAE banks and fintech companies spend an average of AED 400 per customer acquisition, with significant leakage in the conversion funnel. Our AI-powered marketing automation platforms reduce CAC by 55% through intelligent targeting, predictive lead scoring, and personalized omnichannel campaigns. We automate KYC onboarding, credit decisioning communications, and cross-selling recommendations, increasing product holding from 1.8 to 3.2 products per customer while ensuring full regulatory compliance.
Comprehensive Financial Services AI Solutions
Fraud Detection & AML Compliance
Real-time transaction monitoring systems that identify suspicious patterns while reducing false positives by 80%, ensuring compliance with CBUAE anti-money laundering regulations
Sharia-Compliant Credit Scoring
Alternative credit risk models that assess creditworthiness without relying on interest-based indicators, expanding financial inclusion
Algorithmic Trading for MENA Markets
High-frequency trading systems optimized for DFM, ADX, and regional exchanges, accounting for market microstructure and trading hour differences
Robo-Advisory for Wealth Management
Automated investment advisory platforms that create Sharia-compliant portfolios and serve the UAE's growing affluent expat population
Intelligent Document Processing
AI that extracts data from Emirates IDs, trade licenses, salary certificates, and Arabic documents with 99% accuracy, accelerating loan approvals from days to minutes
Customer Churn Prediction
Machine learning models that identify at-risk customers 90 days before attrition, enabling proactive retention campaigns
Conversational Banking AI
Arabic and English chatbots that handle 70% of routine inquiries, reducing call center costs while improving 24/7 customer service
Regulatory Compliance Automation
AI systems that monitor transactions for FATCA, CRS, and UAE tax authority requirements, generating audit-ready reports automatically
Dynamic Pricing for Insurance
Personalized premium calculations that balance competitiveness with profitability in the UAE's price-sensitive insurance market
Financial Marketing Automation
Behavior-triggered campaigns, product recommendation engines, and lifecycle marketing that increases customer lifetime value by 240%
Some of the challenges we help solve
Navigating dual regulatory frameworks (DIFC/ADGM free zones vs. mainland UAE)
Processing Arabic financial documents and contracts with high accuracy
Building Sharia-compliant AI systems approved by Fatwa boards
Managing cross-border transactions across GCC payment rails
Smarter Financial Systems Powered by AI
Smarter Financial Systems Powered by AI
Assess Your Financial Systems for AI Integration
Identify compliance gaps, risk exposure, and automation opportunities across your financial operations. Receive a UAE-aligned AI roadmap with security and regulatory considerations built in.
Working with recognized brands across the UAE and worldwide.
