Powering the Middle East's
Financial Innovation Hub
UAE’s financial centers can easily be referred to as the Mena’s financial epicenter. The Dubai International Financial Centre (DIFC), the Abu Dhabi Global Market (ADGM), and over 20% of global sukuk are conducted within the UAE. The UAE continues its focus on innovation through regulatory sandboxes and when it comes to the fostering of financial technology. Financial services firms are under pressure to create innovative solutions while upholding compliance.
With our tailored AI practice specifically focused on financial services, we create tailored solutions for both conventional and Islamic finance. We understand the specific needs of Sharia compliant products and the regulatory and operational complexities related to serving a customer base of 85% who are banking digitally.
This Side Up’s AI Marketing & Automation Advantage
Banks and fintechs in the UAE incur a cost of around AED 400 to acquire each new customer, resulting in substantial leakage at several stages along the conversion funnel. The use of AI driven Marketing Automation platforms that utilize techniques such as intelligent targeting, predictive lead scoring and personalized omni-channel campaigns can help reduce CAC by 55%. In addition, our marketing automation platform automates the processes of KYC, onboarding customers, credit decisions, and providing communications and recommendations for cross sell opportunities.
Comprehensive Financial Services AI Solutions
Fraud Detection & AML Compliance
Real time transaction monitoring system to find suspicious patterns and reduce false positives by 80%, helping comply with CBUAE Law Governing Anti-Money Laundering.
Sharia-Compliant Credit Scoring
Alternative credit risk models assessing creditworthiness outside of interest-based indicators, thereby increasing financial inclusion.
Algorithmic Trading for MENA Countries
High frequency trade systems optimized for DFM, ADX, and regional exchanges while accounting for market microstructure and differences in hours of trading activity.
Robo-Advisory for Wealth Management
Automated Investment Advisory Platforms providing Sharia compliant portfolios targeted to the growing affluent expatriate population in the UAE.
Intelligent Document Processing
Technology utilizing artificial intelligence (AI) to extract information from Emirates ID Cards, trade licenses, salary certificates, and Arabic documents with 99% accuracy resulting in loan approvals in minutes instead of days.
Customer Churn Prediction
Machine Learning models identifying customers at risk of leaving 90 days before they do so, so that companies can take proactive measures to keep them as customers.
Conversational Banking AI
Chatbots in both Arabic and English responding to 70% of routine inquiries, significantly lowering call centre costs and allowing companies to provide 24/7 customer support.
Regulatory Compliance Automation
Artificial Intelligence (AI) systems monitoring financial institutions’ transactions for compliance with FATCA, CRS, and UAE tax authority requirements and producing audit-ready reports that can be shown to regulators on a timely basis.
Dynamic Pricing for Insurance
Customizing premium calculations to provide competitive pricing while ensuring sufficient profitability in the price sensitive Insurance market of the UAE.
Financial Marketing Automation
The use of financial marketing automation techniques includes behavior triggered campaigns, an integrated product recommendation engine, and the implementation of lifecycle marketing that can increase a customer’s lifetime value by two hundred forty percent.
Some of the challenges we help solve
Navigating dual regulatory frameworks (the DIFC and the ADGM free zones vs. mainland UAE)
Processing Arabic financial documents and contracts with high levels of accuracy.
Building Sharia-compliant AI systems that have received approval from a Fatwa Board.
Managing cross-border payments through the various payment rails that exist within the GCC region.
Smarter Financial Systems Powered by AI
Smarter Financial Systems Powered by AI
Assess Your Financial Systems for AI Integration
Identify compliance gaps, risk exposure, and automation opportunities across your financial operations. Receive a UAE-aligned AI roadmap with security and regulatory considerations built in.
Working with recognized brands across the UAE and worldwide.
