AI for marketing
This Side Up is one of UAE’s most specialized digital marketing and technology automation providers. With over 20 years of experience in marketing using technology, our solutions are made for the region – trusted and reliable.
AI-Driven Marketing, Technology, and Data Solutions Built for Real Business Growth
AI Technology for Business Growth
Creating engaging content that resonates with your audience shouldn’t drain your resources or time. We have a specialist AI team with years of experience in traditional social media marketing. They used the best available tools to create production quality content for our clients on a daily basis. If you are thinking of 20sec studio quality video for your product launch or an AI influencer who can represent your brand on social media, you have reached the right place,
Our AI-powered content creation tools help Dubai SMEs generate high-quality blog posts, social media updates, and user-generated content campaigns that actually convert. We’ve worked with local businesses to cut content production time by half while maintaining that authentic voice your customers trust.
Whether you’re a retail shop in JBR or a B2B service provider in Business Bay, our AI content solutions adapt to your brand’s unique personality. The best part? Your team stays in control while AI handles the heavy lifting, freeing you up to focus on strategy and customer relationships.
Throwing money at Meta ads and Google campaigns without a solid plan is like driving through Dubai without GPS – expensive and frustrating. We use AI-driven analytics to identify exactly where your target customers spend their time online, then optimize your media spend across channels that actually deliver ROI. Our automated bidding strategies and real-time performance monitoring mean your advertising budget works harder, reaching the right people at the right moment without constant manual adjustments.
For SMEs operating on tight margins, this approach typically reduces wasted ad spend by 30-40% while improving campaign performance. We’ve helped businesses across Dubai, ranging from retail brands to e-commerce startups, turn their media buying from a cost center into a predictable growth engine.
Your marketing shouldn’t require a massive team or 12-hour workdays to be effective. Our marketing automation platform connects your email campaigns, social media scheduling, lead nurturing, and customer follow-ups into one intelligent system that runs while you sleep. Imagine automatically sending personalized emails to customers who abandoned their carts, or triggering targeted promotions based on browsing behavior – all without lifting a finger.
We’ve seen Dubai SMEs increase their conversion rates by 25% simply by implementing smart automation workflows that keep leads warm and customers engaged. Stop losing opportunities because someone forgot to follow up; let AI handle the routine tasks while your team focuses on closing deals and building relationships.
Your website and mobile presence are often the first impression potential customers get, and in Dubai’s digital-first market, a slow or clunky platform costs you business every single day. We build responsive, AI-enhanced websites and mobile apps that not only look professional but actually work to convert visitors into customers through intelligent chatbots, personalized product recommendations, and seamless user experiences. Our development approach focuses on speed, security, and scalability, because your growing SME needs a digital foundation that won’t require a complete rebuild in six months.
From e-commerce platforms integrated with local payment gateways to booking systems for service businesses, we create custom solutions that solve real problems. And yes, we make sure everything works flawlessly on both iOS and Android, because that’s where your customers are.
You’re sitting on a goldmine of customer data, but if it’s scattered across spreadsheets, email lists, and various platforms, you might as well be throwing money away. Our AI-powered customer data platforms (CDP) bring everything together, like purchase history, browsing behavior, email engagement, and social interaction, into one unified system that actually makes sense of it all. This isn’t just about organizing data; it’s about using machine learning to predict which customers are about to churn, identify your highest-value segments, and personalize every touchpoint based on real behavior patterns.
Dubai SMEs using our CDP solutions report better customer retention, more effective targeting, and the ability to make decisions based on insights rather than guesswork. We handle all the technical complexity and GDPR compliance, so you get the benefits without the headaches.
Raffle Up is a specialized software platform that helps retail brands, restaurants, and stores create and manage engaging raffle campaigns for sales promotions, customer loyalty programs, and brand activations. The platform allows businesses to run raffles across multiple channels – both online and in physical stores – while collecting customer data digitally and tracking real-time performance analytics through an admin dashboard. It’s designed with a user-friendly interface that requires no technical expertise, making it simple to set up and manage simultaneous campaigns without complexity. The system ensures compliance with regulatory standards and provides data-driven insights to help businesses understand customer engagement patterns and campaign effectiveness. Built by This Side Up Middle East LLC based in UAE, Raffle Up serves as an all-in-one solution for brands looking to boost sales, enhance customer retention, and drive brand awareness through interactive raffle experiences.
AI Digital Content & UGC
Creating engaging content that resonates with your audience shouldn't drain your resources or time. We have a specialist AI team with years of experience in traditional social media marketing. They used the best available tools to create production quality content for our clients on a daily basis. If you are thinking of 20sec studio quality video for your product launch or an AI influencer who can represent your brand on social media, you have reached the right place, Our AI-powered content creation tools help Dubai SMEs generate high-quality blog posts, social media updates, and user-generated content campaigns that actually convert. We've worked with local businesses to cut content production time by half while maintaining that authentic voice your customers trust. Whether you're a retail shop in JBR or a B2B service provider in Business Bay, our AI content solutions adapt to your brand's unique personality. The best part? Your team stays in control while AI handles the heavy lifting, freeing you up to focus on strategy and customer relationships.
Media Planning & Buying
Throwing money at Meta ads and Google campaigns without a solid plan is like driving through Dubai without GPS – expensive and frustrating. We use AI-driven analytics to identify exactly where your target customers spend their time online, then optimize your media spend across channels that actually deliver ROI. Our automated bidding strategies and real-time performance monitoring mean your advertising budget works harder, reaching the right people at the right moment without constant manual adjustments. For SMEs operating on tight margins, this approach typically reduces wasted ad spend by 30-40% while improving campaign performance. We've helped businesses across Dubai, ranging from retail brands to e-commerce startups, turn their media buying from a cost center into a predictable growth engine.
Marketing Services and Automation
Your marketing shouldn't require a massive team or 12-hour workdays to be effective. Our marketing automation platform connects your email campaigns, social media scheduling, lead nurturing, and customer follow-ups into one intelligent system that runs while you sleep. Imagine automatically sending personalized emails to customers who abandoned their carts, or triggering targeted promotions based on browsing behavior – all without lifting a finger. We've seen Dubai SMEs increase their conversion rates by 25% simply by implementing smart automation workflows that keep leads warm and customers engaged. Stop losing opportunities because someone forgot to follow up; let AI handle the routine tasks while your team focuses on closing deals and building relationships.
Web and Mobile Development
Your website and mobile presence are often the first impression potential customers get, and in Dubai's digital-first market, a slow or clunky platform costs you business every single day. We build responsive, AI-enhanced websites and mobile apps that not only look professional but actually work to convert visitors into customers through intelligent chatbots, personalized product recommendations, and seamless user experiences. Our development approach focuses on speed, security, and scalability, because your growing SME needs a digital foundation that won't require a complete rebuild in six months. From e-commerce platforms integrated with local payment gateways to booking systems for service businesses, we create custom solutions that solve real problems. And yes, we make sure everything works flawlessly on both iOS and Android, because that's where your customers are.
Customer Data Management
You're sitting on a goldmine of customer data, but if it's scattered across spreadsheets, email lists, and various platforms, you might as well be throwing money away. Our AI-powered customer data platforms (CDP) bring everything together, like purchase history, browsing behavior, email engagement, and social interaction, into one unified system that actually makes sense of it all. This isn't just about organizing data; it's about using machine learning to predict which customers are about to churn, identify your highest-value segments, and personalize every touchpoint based on real behavior patterns. Dubai SMEs using our CDP solutions report better customer retention, more effective targeting, and the ability to make decisions based on insights rather than guesswork. We handle all the technical complexity and GDPR compliance, so you get the benefits without the headaches.
Raffle Up
Raffle Up is a specialized software platform that helps retail brands, restaurants, and stores create and manage engaging raffle campaigns for sales promotions, customer loyalty programs, and brand activations. The platform allows businesses to run raffles across multiple channels – both online and in physical stores – while collecting customer data digitally and tracking real-time performance analytics through an admin dashboard. It's designed with a user-friendly interface that requires no technical expertise, making it simple to set up and manage simultaneous campaigns without complexity. The system ensures compliance with regulatory standards and provides data-driven insights to help businesses understand customer engagement patterns and campaign effectiveness. Built by This Side Up Middle East LLC based in UAE, Raffle Up serves as an all-in-one solution for brands looking to boost sales, enhance customer retention, and drive brand awareness through interactive raffle experiences.
Our Process
Your business deserves smarter technology
We design AI-driven websites and applications built for performance and growth.
Step 1
Your business deserves smarter technology
We design AI-driven websites and applications built for performance and growth.
Discovery & Audit
Audit the client’s current marketing stack from ad platforms, content workflows, video creation, analytics, and attribution, to identify gaps where AI can improve targeting, creative, or personalization.
Step 2
Strategy & Use Case Design
Define AI-powered use cases such as predictive audience segmentation, AI generated ad copy and visuals, dynamic email personalization, and real time campaign optimization.
Step 3
Tool Selection & Integration
Select marketing tools (content generators, ad optimizers, analytics platforms) and integrate them with the client’s ad accounts, CMS and CRM for seamless data flow
Step 4
Build, Test & Launch
Build and A/B test AI driven campaigns automated ad creatives, personalized landing pages and smart email sequences refining based on engagement and conversion
Step 5
Optimize, Report & Scale
Deliver performance dashboards showing ROAS, cost per lead, and AI driven uplift; continuously feed learnings back into models for ongoing optimization
This Side Up is trusted by leading brands across the UAE and beyond
